EXPANDING THE CONSUMER BASE AND REVENUE FOR THE TRUE AUTHORITY IN
MILITARY & TACTICAL KNIVES & TOOLS
Field-tested & proven, designed & used by navy seals, SOG is the true authority in military & tactical
knives & tools. Despite their exceptional product quality and reputation, SOG didn’t have the presence
and consumer awareness that it needed to triple its annual revenue and elevate it to the status of global
leader within the category. United rebranded and repositioned SOG with the key focus of
achieving these objectives.
• Strategic Positioning
• Brand Identity
• Brand packaging
• Brand guidelines
• Brand collateral
• Website
• Tradeshow
* Advertising
VISUAL POSITIONING BOARDS
THE CHOSEN DIRECTION
