Ordinary Flowers is a flower and plant boutique with a special approach: the company appreciates the natural beauty of each flower creating trendy bouquets. My task was to create a modern identity that would pick a new brand out of other flower shops.
Credits
Graphic design: Anna Gordeychuk
Graphic design: Anna Gordeychuk
Photo: Alexandra Komandrovskaya
Typography: Nostra Stream / Jost Light / Arimo
© 2022
The logo is built on the contrast of an ordinary font and a bizarre flower shape. The shape of the flower becomes the basis of the identity. It’s of multiple use: in combination with the font in the logo, as a container for photos and videos, and also as an independent brand identifier icon.
An important part of the identity is the font pair: the calm grotesque Jost and the Nostra Steam display font which refers to the stems and leaves of plants.
