Series of posters exploring taglines used by fast food companies. An investigation into aesthetic directions that come from realizing the obvious differnece between what is presented via advertising and what our current reality actually provides. Us humans have created a rather large gap between the industrial and the natural. These posters are an illustration of the need to remedy the situation.
Fresh poster
Fresh poster detail - text is an excerpt from the book Fast Food Nation
Fresh poster detail
You Know When It's Real poster
Y K W I R poster detail
Y K W I R poster detail
ReForm poster
ReForm poster detail
ReForm poster detail
reform series
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reform series

The goal was to create a unique aesthetic that could bring attention to what these taglines actually represent. In a very real way those words st Read More

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