Facultad de Agronomía | Brand Identity Refresh

EN

This project was developed as part of a branding exercise for the subject Design of Visual Communications IV. We were assigned different faculties nested inside our University. The ask was to conceive highly complex branding systems that could represent the institutions identity, speak to its students, staff and alumni, and also translate into different event identity designs or brand actions that showcase brand flexibility.

In this case, the institution worked with is Facultad de Agronomía (Agronomy and natural sciences). Further explanation of the process can be found below.

ES

Este proyecto fue desarrollado como un ejercicio de branding para la materia Diseño de Comunicación Visual IV. Fuimos asignados distintas facultades dentro de nuestra Universidad. El pedido fue de crear sistemas altamente complejos de branding que también pudieran representar la identidad de la institución, dirigirse a los alumnos, funcionarios y exalumnos de la misma, y también poder traducirse en distintos eventos o acciones de marca que demuestren flexibilidad de sistema.

En este caso, la institución trabajada es la Facultad de Agronomía. Más explicaciones de proceso pueden ser encontradas luego.

Logo creation

This logo was created following the conceptual framework that was already defined. A couple of things can be transmitted with its very simple shape:

- It represents the College, taking on the sober visual language meant to represent it. That way is a very serious logo that can interact with the quirky natural language.

- It represents the five headquarters of the College. The entire logo would be the main HQ, with the four arms of the logo that surround it.

Brand Architecture

The very simple, scientific looking logo, allows for a lot of play when involving the molecular graphic shapes. That way, all the departments within the college have been represented by intervening the original logo with these. They are meant to portray very essential aspects of their department in simple shapes. Moreover, this operation allows for many department logos to coexist with each other in posters and other brand elements.

Arquitectura de marca

El logo simple y científico permite mucho juego a la hora de involucrar los elementos gráficos moleculares. De esa forma, los departamentos de la facultad pueden ser representados al intervenir el logo original con las mismas. Estos fueron pensados para transmitir los aspectos más esenciales de los departamentos con formas muy simples. Además, esta operación permite que muchos logos de departamentos coexistan entre ellos en elementos de marca como posters.