Havilah Cunnington is a speaker, writer, mom and wife. We were approached with the task of creating a brand identity that gave a fresh face. The question was, how do we capture her unique blend of intellect, passion and humor. We explored iconography, photography, color and texture as different avenues that would allow us to present such diversity. Our final solution used color as the basis for the many hats she wears, and an organic mark and typography to represent her human, organic personality. The logo type treatment is a strong anchor point for the overall brand as Havilah is both approachable and powerful.
Art Director: Amy Renee Miller
Designer: John Oddo
Designer: Ryan Nordyke
In the end, Havilah's team went with a different design team's brand direction. Their solution is still a high quality brand identity, and can be seen here: http://havilahcunnington.com/