lilschk is the photography practice of Lili Kovac.
Her mission is to capture emotional moments and inspire other people with her unique image style. lilschk wants to convey a specific mood and feeling to the audience with her photography.
The goal of her new visual identity is to support that mission, so we created a variable identity system that acts like a stage for the imagery. To bring all the attention to the photography we used a reduced and minimalist design with a simple typography and color palette and created a variable identity just as dynamic as her imagery style itself.