Powered by technology new to the automotive industry, Rightpoint was asked to reimagine the user experience of the Cadillac brand and redefine what luxury is in a digitally enabled world.
Designing for a 33 inch screen, the team focused to create a design system that incorporated motion and 3D. The motion system focused on the z-axis to give depth and dimension to all of its movement.
This project brought the Unreal Engine to the game. This opened up a list of opportunities to design for real time feedback and to think through how 3D can play a bigger role.
