As brand manager at Salem Alta Moda, the leading luxury fabric curator in Egypt and the U.A.E, one my roles entailed directing the seasonal window displays for the 3 showrooms in Cairo, Egypt. Shown here are the winter 2021 windows, spanning November and December. The process begins with researching couture trends, allocating fabrics, bringing together a mood board of designs, and finally executing them. As art director, I would lead a team which included a professional draping artist and designer, Manal Mosaad, stylists and production staff to help put together a strong and compelling vision.