MOONSHOP LIMITED EDITION
The passion and curiosity drives us to explore the traditional Chinese culture and how it can be represented and integrated in the modern life style.
Mooncakes are the unique symbols and vessels of the Mid-Autumn Festival as well as the carrier of the Mid-Autumn culture with their strong traditional heritage.
To bring new and exciting life to this traditional pastry, we split and re-constructed the traditional mooncakes into different forms and delicacies that reflect the relationship between the fast consumption symbols and traditional cultural elements. With matching packaging and visual language we invited people to taste and experience the new wave of mooncake.
