Bullsone Character Identity Development
Character Design

BULLSONE wanted to become a sustainable total car care company through a trendy and friendly image while maintaining the strong image. Based on the consumer perception survey, the character's motif was decided as ‘BULL’ and a character persona was built to reflect the needs of BULLSONE.

Character reflecting the 5 representative external elements of the BULL expressed the Energy and Reliability of BULLSONE. On the other hand, delicate and caring behavior is an Unexpected charm point that gives consumers friendliness.

Mobills is a creative group that experiments with the way of working. In addition to launching the brand ‘Mobetterworks’, we collaborate with partners in various field to solve problems and record the process of working on ‘MoTV’. Mobills wants to create a fun and playful working culture with a group sound that harmonizes the distinct individualities of the members.

Bullsone Character Identity Development