• Alice in Borderland PR Package •
•Public Relations project
We had to create a 3 stage PR package along with a strategy.
The first package will contain completely exclusive set of Alice in Borderland themed cards, with its main characters appearing on the court cards (♥♦♣♠: J, Q, K & A). But the tension and doubt will build when you see that 4 court cards are missing...
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The second PRP includes an invitation that resembles the visa given to the characters on the show and a card that prompts you to carry the newly received pack of cards.
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The 3rd PRP is an event. The main goal of the escape room is to publicize the release of the second season of Alice in Borderland, to attract more people who are not the main target of the series to learn about other types of genres through an adventure that they will never forget.
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A QR code awaits them at the entrance, which will direct them to a timer that will indicate when the game will begin. Upon entering you will see 4 main rooms: Spades correlate to games of strength, Clubs are team battles, Diamonds are a battle of wits, and Hearts correlate to games of betrayal.
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By completing the rooms, the event will be accompanied by an exclusive preview of the new season, this will be exclusively for the guests that received the PR package, since the escape room will remain on display for another month for the general public.
