Fairytale Wonder - Brand Campaign I Project
For a project, I created and branded Fairytale Wonder Ice Cream Shoppe. It is a family-friendly ice cream experience located in Lansdale, Pennsylvania. It has medieval characters to meet, live music, and storybook hour, and the ice cream flavors are magical!
For the logo, I sketched thumbnails first and then other sketches. I tested some logos. I continued to refine my design, and I decided upon the final concept. The final logo represents the fantasy ice cream experience in a creative way. A princess hat is represented by an ice cream cone with colorful ribbons. The colors show the whimsical theme of the shop and lend themselves to the magical forest atmosphere that the shop creates.
For the collateral, I ended up doing multiple versions of some items. The branded patterns can be used for ice cream cups, napkins, and other items. The simple icons can make great T-shirts for children that fit the theme of the shop as well as go on other merchandise.
