This Adidas campaign is targeted towards women. This is a boxing campaign targeted for Japanese women. As everyone knows, generally men are considered more appreciated and superior in Japan culture. This website mockup that i have created is to persuade these women that sports like boxing does not limit to one gender. Women can also do rough combat sport like men. 

The hardest part of creating this campaign is finding photos of asian women doing boxing on the internet. Even on the internet, there are limited number of women doing combat sports. That is how bad it is when people keep stereotyping that combat sports are only for men.