![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4a471f137459763.620bc3df1bdec.jpg)
SITUATION
Company DISPLAY SYSTEMS helps retail to organise an in-store environment, creates an effective shopping experience & offers non-standard advertising solutions.
DISPLAY SYSTEMS is the leader in its’ field. The company is known for a professional attitude, attention to detail, smooth & efficient processes. However, the former logo and visual identity, which were created over two decades ago, didn’t reflect this reality.
OUR TASK
We were invited to upgrade the company’s image & create a new visual ID, reflecting the present business operating model & values.
RESULT
Company DISPLAY SYSTEMS helps retail to organise an in-store environment, creates an effective shopping experience & offers non-standard advertising solutions.
DISPLAY SYSTEMS is the leader in its’ field. The company is known for a professional attitude, attention to detail, smooth & efficient processes. However, the former logo and visual identity, which were created over two decades ago, didn’t reflect this reality.
OUR TASK
We were invited to upgrade the company’s image & create a new visual ID, reflecting the present business operating model & values.
RESULT
The new branding system, involving recurring rounded shapes & systematic lines, was created. These precise forms serve as a visual metaphor of the company’s values & operations.
Rounded shapes, apparent in the logotype & visuals, communicate a smooth and well-organised workflow. While the use of systematic lines for layout girds reflects a systematic approach & attention to detail. It also represents the word “systems”, which is present in the company’s name.
Rounded shapes, apparent in the logotype & visuals, communicate a smooth and well-organised workflow. While the use of systematic lines for layout girds reflects a systematic approach & attention to detail. It also represents the word “systems”, which is present in the company’s name.
DELIVERABLES
BRANDING SYSTEM / LOGOTYPE / COPYWRITING
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/342e5a137459763.620bc61481410.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6f95da137459763.620bc61480412.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fcd00b137459763.620bc61480d09.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5fe85f137459763.620ce8deae7b4.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/07f28f137459763.620ce8deae026.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/eaddd4137459763.620ce8deb1351.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/88462b137459763.620ce8deafed2.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7698f1137459763.620ce8deb0d95.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ff936c137459763.620ce8deb05d9.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/68d00f137459763.620ce8deaecc1.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/afff27137459763.620ce8deaf367.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7b290b137459763.620ce956e7efb.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a69b79137459763.620ce956e7891.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/78ad02137459763.620ce956e6df4.jpg)
![brand brand identity branding geometric graphic design identity Logo Design Logotype vector visual identity](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ebcb60137459763.620bc3637f3da.jpg)