DIVVY's special sauces Packaging Design and Social Media
A specific pattern and color was given to designate each of DIVVY's special sauces. The sauces label was carefully designed to seem like a boarding pass, insisting on taking us to a different destination with each and every rich flavor.
A campaign was launched promoting each one of these flavors into 3 big packages: Sweet-ish, green tongue, and flaming head.
Launching of video campaign below: