The Northgard Studio | 北境工作室
The Northgard Studio is an esports production team based in NetEase Games, Guangzhou, China. We are esports makers and create all the necessary content from planning to production. How difficult it may be to make an esports league, but we will also break through the difficulties and open up new territory for the esports industry.
北境工作室是以中国广州网易游戏为基础的电竞制作团队。我们是电子竞技的制造商，其中包含从企划到制作完成的所有必要的内容。虽然做成这件事情极其困难，但我们也将披荆斩棘，开拓电竞行业生态的新版图
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This project recreates the logo of The Northgard Studio, which reduces the problems of the previous logo. Pay attention to improving these points: scant visibility, typography that does not harmonize with the logo, lack of identity, and establishing a concept that can match the esports. Distributing apparent guideline usage for brand value can be continued.
Primary Visual Keywords: Shield, Wolf, Stripe
At a first time, stripe was not a primary keyword.
Optical adjustment
The white symbol could look thicker than the black one, so applying optical adjustment for visual uniformity.
Typography
Create some connections between the current version with the previous version by taking the same font. Accordingly had found an English font with a similar typeface, especially the part where bending roundly and the stroke ends neatly. Teko medium looks good when together.
