Maison Blandice is a French champagne house offering a range of products at affordable prices. The visual identity of the brand is based on the codes of luxury and the French bourgeoisie. The goal is to reinterpret these codes to play with and mock them, offering a luxury customer experience around a product that is not.
Blandice; def: A deceptive charm.
Brief client.
Maison Blandice is the incongruous meeting of two worlds, but it is also an example that demonstrates the effectiveness of branding and the unconscious messages that come with it.
The bottles are embellished with illustrations from the 19th century, according to the product range.
The subway campaign illustrates and embodies the ambiguity between the value of the product and the notions conveyed by the brand image. A product with a luxurious appearance is in fact displayed in the subway where the target is the average French person, taking the subway daily to go to work. However, Maison Blandice allows them to dream and to imagine themself embodying this French bourgeoisie, the brand allows its audience to appropriate these codes by mocking them, offering a unique and original experience.
The bottles are embellished with illustrations from the 19th century, according to the product range.
The subway campaign illustrates and embodies the ambiguity between the value of the product and the notions conveyed by the brand image. A product with a luxurious appearance is in fact displayed in the subway where the target is the average French person, taking the subway daily to go to work. However, Maison Blandice allows them to dream and to imagine themself embodying this French bourgeoisie, the brand allows its audience to appropriate these codes by mocking them, offering a unique and original experience.
