Honest Rum
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We believe that good quality spirits shouldn't come at a cost to our precious earth.
Honest is a New Zealand alcohol company endlessly passionate to create a path to a positive future for our planet. Proud to be producing good quality New Zealand spirits that are certified carbon zero and plastic free. Working towards a circular no waste production. Honest wanted a rum that was a little different - something that challenged the stereotype of traditional rum and was slightly unconventional.The challenge was to target a new audience outside of the existing rum drinkers; both male and female, early adopters, young professionals and creatives alike. Honest wanted to change the way people enjoy rum; to sip and savour and move away from the traditional rum and coke approach.
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