Add to Collection
About

About

Conceptually the graphic component of the system combined early adopted uses for the Chuck Taylor, Converse's signature product. Basketball and P… Read More
Conceptually the graphic component of the system combined early adopted uses for the Chuck Taylor, Converse's signature product. Basketball and Punk rock were fused into a common aesthetic connecting both sport and music. A style consisting of part collage paired with clean typography and simple shapes helped to illustrate a refreshed energy for the brand. Each graphic panel design was meant to be unique, drawing a correlation with individual expression, one of the brand's core values. Read Less
Published:
A modular, architectural and graphic, system built for the Converse brand. Converse began to expand its retail presence to a variety of scenarios across the country. The solution required an approach which could expand and contract as needed based on spatial limitations. This system was created with just a few pieces. And those pieces could be put together in ways that allowed each scenario to be addressed based on individual needs.
Main graphic display panels
Individual panel design
Panel hanger piece
Table top graphic
Footwear tower
Store lounge area rendering
Graphic footwear wall detail
Structural window display 1 - background panels made from reflective mylar
Structural window display 2 - foreground panels made from Lumisty
Graphic inspiration
Cover for the brand standards manual