HAYES STREET MARKET BRANDING

Hayes Street Market is a secondhand shop based in Texas. During a discovery call, they mentioned that they pack their windows full of vintage lamps and that they’re known locally as “the store with all the lamps in the windows.” That unique trait was then used as the nexus for the rest of the brand identity. The lamp is used as their main brand icon which is accompanied by custom, vintage inspired lettering. From that main lamp, I created a series of lamps and a mixed furniture setup to be used as brand illustrations. I also designed a few logos for their sub brand, All Out Estate Sales.