To avoid the usual situation, which is hundreds of applications from inexperienced people, we decided to go with something that is recognisable only by people working in advertising business for years. 

Lorem ipsum is a latin text (no one cares what it means) which is placed when art directors work on ad layouts meaning: we will put here a real text later, when we decide to air this ad.

 

So we made this ad understandable only for experienced creatives and we have just written only the most important thing: curriculum vitae plus portfolio please send to: creatives@waw.ddb.com.