Getthat Classifieds Website
Getthat.com is a classifieds website by Gulf News. It has the following main sections - Property for Rent, Property for Sale, Autos, Jobs and Classifieds.
Project scope
The team created the website from scratch. Everything was done new - from the branding, web design, front-end/back-end implementation.
Key objectives: Create a classifieds site that has a look and feel that is slightly different from what is already out there in the market.
DIRECT CONTRIBUTION
I was the lead designer for the project. I researched and gathered references from classifieds site locally, and internationally.I created the wireframes, and presented it to our stakeholders within the team and to a bigger audience.
I designed the landing pages for Jobseekers, as well as the main homepage of the website.
I designed the landing pages for Jobseekers, as well as the main homepage of the website.
DESIGN RATIONALE
TYPEFACE
Most classifieds website we saw were either too plain looking, so we opted to use a sans serif font that has a bit of character. That is why we chose Open Sans.
Most classifieds website we saw were either too plain looking, so we opted to use a sans serif font that has a bit of character. That is why we chose Open Sans.
COLORS
The colors where derived from a lighter blue - to have a touch of corporate, but still having fun. We introduced a secondary color which is purple to give some contrast.
The colors where derived from a lighter blue - to have a touch of corporate, but still having fun. We introduced a secondary color which is purple to give some contrast.
LAYOUT AND SPACING
The spacing for the site is mixed. There are parts where it is detailed and tight - to show more information - like in the Profile / Dashboard parts or the cards for the jobseekers. But there are also parts where we give a bit of breathing room and used large font sizes. This is found on the landing page where they serve as "marketing" style pages.
The spacing for the site is mixed. There are parts where it is detailed and tight - to show more information - like in the Profile / Dashboard parts or the cards for the jobseekers. But there are also parts where we give a bit of breathing room and used large font sizes. This is found on the landing page where they serve as "marketing" style pages.
OVERALL IDEA
The overall idea of the site is a balance of about 30% corporate and 70% fresh and new. Hence the light blue and occasional use of gradients. We have used iconography also which is two-toned when referencing the main verticals of the site, but we have one-tone icons when in simplified parts.
The overall idea of the site is a balance of about 30% corporate and 70% fresh and new. Hence the light blue and occasional use of gradients. We have used iconography also which is two-toned when referencing the main verticals of the site, but we have one-tone icons when in simplified parts.
I also created print ads and social media posts in multiple campaigns - for CV Download, CV services and other new features/products.
