The purpose of this project is to create a visual focal point and also to encourage drivers
to slow down on an area of Mill Road between Catherine St. and Thoday St in Cambridge - UK.
My idea came of the idea of Cambridge be a city of genius. The concept is about all famous
intelligent people that had studied in the city. I used brain to represent these people.
The project only works if used as a major campaign with posters and ads all over the city.
