SO:Y
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SO:Y is a brand that offers soy protein in its two main products: soymilk and soybean.
SO:Y asked me to design a brand identity that would appeal to young people and their families. Their aim is to take care of their customers like “You are SO:Y's significant other”.
The name of the brand makes you recognize at first glance what they concentratedly provide: natural, nutritious soymilk and soybean. It's also a slogan of this brand, SO:Y brings the best products for you.
I applied a vibrant color palette and pattern to create a youthful feeling. The typeface I used is bold but it's still friendly to express the brand’s attributes.
