The Antipode • Brand Identity e Payoff
BRAND STORYTELLING
Una scarpa The Antipode porta chi la indossa in un luogo
che esiste in momenti diversi: un incontro onirico tra passato e futuro.
E lo fa grazie al connubio tra il design della tradizione
e una contemporaneità che guarda già al domani.
Un melting pot di idee e di visioni, di estetiche e di attimi.
Un appuntamento nello spazio tempo tra l’oggi, lo ieri e il domani.
BRAND STORYTELLING
Who wears The Antipode shoes is taken in a place existing in different moments – an oneiric mix between past and future.
This is possible thanks to the union between the traditional design and a contemporaneity that already looks at tomorrow.
A melting pot of ideas and visions, aesthetics and instants.
An encounter among today, yesterday, and tomorrow in the time-space continuum.
This is possible thanks to the union between the traditional design and a contemporaneity that already looks at tomorrow.
A melting pot of ideas and visions, aesthetics and instants.
An encounter among today, yesterday, and tomorrow in the time-space continuum.
THE ANTIPODE SOUL
The Antipode è nato domani.
The Antipode vuole arrivare a ieri.
The Antipode ha un piede nel futuro e un piede nel passato.
Ma The Antipode ha le radici ben salde nel presente.
The Antipode è Made in Italy. Ma The Antipode arriva ovunque.
The Antipode è l’antipode dell’ordinario.
The Antipode è straordinario.
The Antipode ribalta il classico.
The Antipode esalta il classico.
E lo porta ai suoi antipodi.
THE ANTIPODE SOUL
The Antipode was born tomorrow.
The Antipode stretches towards yesterday.
The Antipode rests one foot in the future and one foot in the past.
But The Antipode is firmly rooted in the present.
The Antipode is Made in Italy. But The Antipode gets everywhere.
The Antipode is the antipode of ordinary.
The Antipode is extraordinary.
The Antipode subverts the classic.
The Antipode glorifies the classic –
taking it to its antipodes.
The Antipode stretches towards yesterday.
The Antipode rests one foot in the future and one foot in the past.
But The Antipode is firmly rooted in the present.
The Antipode is Made in Italy. But The Antipode gets everywhere.
The Antipode is the antipode of ordinary.
The Antipode is extraordinary.
The Antipode subverts the classic.
The Antipode glorifies the classic –
taking it to its antipodes.
THE ANTIPODE MAN
The Antipode parla a un adolescente, a un ragazzo, a un uomo.
Parla a chi, nel suo day by day, cerca un tocco fuori dall’ordinario.
Parla a chi vuole sperimentare, a chi cerca sempre qualcosa di nuovo, ma senza mai dimenticare le sue radici.
A chi, in perenne tensione verso il futuro, non dimentica mai il suo punto di partenza, godendo a pieno del presente.
Quello che Antipode vuole raccontare è la storia di chi lo indossa.
THE ANTIPODE MAN
The Antipode speaks to teenagers, young men, men.
It speak to whom, day by day, is searching for an extra-ordinary detail.
It speaks to whom wants to experiment, to whom is always on the lookout for something new without ever forgetting his own roots.
To whom never forgets his starting point while still endlessly stretching towards the future and fully enjoying the present.
All that Antipode wants is to tell the story of whom wears it.
It speak to whom, day by day, is searching for an extra-ordinary detail.
It speaks to whom wants to experiment, to whom is always on the lookout for something new without ever forgetting his own roots.
To whom never forgets his starting point while still endlessly stretching towards the future and fully enjoying the present.
All that Antipode wants is to tell the story of whom wears it.
IPOTESI POST BRAND AWARENESS.
Status
Pensa al domani. Immagina l’oggi. Vivi come se fosse ieri.
Hai imboccato una strada. Non è né giusta, né sbagliata. È la tua. Rendila unica.
Capovolgila tutti i giorni.
Think about tomorrow. Imagine today. Live the yesterday.
You’ve taken a path. It’s not right, nor wrong. It’s yours. Make it unique.
Subvert it everyday.
Client: The Antipode
Art Director: Alessandra Armagno
