LOFT ONE SF
To welcome and promote the launch of the Xbox One, Xbox created a branded destination in San Francisco where the experience was custom tailored to the media and influencers that would frequent them. These combination meeting and flexible event spaces are where the entertainment everyone loves is all in one place.
In San Francisco, the space is catering to tech and gaming media and influencers. The emphasis was put on maximum gaming station counts and configurations with the flexibility to transform into a large capacity event space. With nothing available or existing that would deliver against the needs, Xbox decided to create a purpose-built environment within a vacant industrial work space in the heart of SoMa. Various details within the space were customed made to enhance the tech-driven experience.
Photo Credit: Jamie Padget, Padgett & Company