DAYDREAM KOFFUCHA was founded by DALTON HONORE who enjoys coffee but is sensitive to caffeine. Koffucha is a more efficient and healthier alternative to traditional coffee, with all the benefits but without the drawbacks; increasing the natural flavor notes of high-quality and fair-trade ingredients, all fermented in small crystal batches.
The brand wants to become the standard drink to whoever is looking for the energy of coffee, but not its after-effects. A brand that stands for taking things slowly; to relax, enjoy your drink, and recharge your mind and body. All of that will help us to balance our work and daily life.
Two worlds, one can.
The concept of the redesign was to communicate balance. Doing so iconically, standing out of the dark tons of coffee, and the typographic approaches of kombucha.
The solution centers on a big isotype that is easy and fast to be recognized on shelves, and on social media. Colors are divided and mixed at the same time, a sort of visual yin-yang: energy + health, coffee + kombucha, job + personal life.
For the logotype, we modified “Kaftan Serif”, to keep its dreamy shapes, but perfectly matching it with the symbol. Combined with “Plaid” and “Plaid Mono” for the copy, a more earthy and industrial typographic family which is easy to read.
While flavors are differentiated by colors, that might be difficult for consumers to understand. That’s why we design a series of beautiful yet simple illustrations showcasing the ingredients in the back.
Choose your favorite or love them equally!