We were tasked with designing a brand identity for the idea of curiosity.
Since this idea is so abstract, it was very difficult to identify and
create a recognizable mark. The project was designed to test our
conceptual process, in addition, to helping us learn the importance
of methodology and materiality in design work.
The logo project then spread to more elaborate projects
including a poster, a multi-page document, as well as to
two additional delivery methods of our choice.
The first question I asked was "Where can curiosity take you?"
If you really think about being curious and purusing your passions
can take you anywhere you please. I imagine that this how the first
people who built a hot-air balloon felt. It probably was a little scary,
but at the same time, exciting because the possibilites were endless,
and indeed, they have led to huge advancements.
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