Olympus E-620
This was a university project which brief was to create an advertising campaign for “Olympus”. We had to advertise the digital-SLR E-620 camera.
We thought about focusing our advertising campaign on the benefits and features of the camera by using shocking and eye catching images.
For example the fact that it has image stabilization and that it is the smallest and lightest SLR in the market.
We used shocking pictures of insects in order to transmit our concept to the viewers. For example the legs of the spider implying that you will not need a tripod because the camera already has stabilization.
This campaign can be developed using more insects representing many other features of the camera.
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