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Identity for Syndrome Bar Birthday




Syndrome bar is a truly iconic place for Yekaterinburg. 
In 2021, the bar turned 4 years old and a three-day festival was held 
in honor of this. The best groups of Yekaterinburg on the stage of the Syndrome. 
Two limited edition craft beer flavors to celebrate the bar's birthday.

The design was developed specifically for Syndrome bar to convey 
the atmosphere of the upcoming holiday.









In total, three emblems were developed — lettering came in handy.
The main emblem 'Syndrome bar 4 years', "Basement Tunes" is for sour ale logo, "Basement vibes' is for oatmeal stout logo




Syndrome bar is a place where there is room for any genre 
from midwest emo to bard songs. That is why such contradictory, 
but still harmonious colors were chosen.






The Syndrome Bar has many iconic items, such as a rhinoceros head on the wall, special lamps, and a neon sign with a quote from the Pekin Bike band. Similarly, limited-edition craft beer has its own specialty ingredients such as chokeberry, stratoflower and caramel oats. All this is displayed in a series of illustrations drawn specifically for the event.








The poster of each day of the festival is distinguished
by a color combination depending on the genre. The same design appeared
on social networks on the day of each concert.








Also for the fest, Syndrome and Pekin Bike made a collaboration 
and provided the design of the shopper. The slogan on the shopper 
is a quote from the song 'I just want to drink beer with my friends/. Believe me,
all the endless amount of beer and all your cool pedals will fit in there.









Just enjoy this atmosphere — beer, music, your friends are nearby.





Identity for Syndrome Bar Birthday
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Polina Vinokurova

Identity for Syndrome Bar Birthday

204
1k
14
Published: