Somaco
In 2008, after 30 years of activity in producing construction materials, 3 Somaco factories (Adjud, Buzau and Roman) were taken over by the Oresa investment fund to create the new Somaco.
The challenge was to make clear in the minds of both the stakeholders and the employees who is the new Somaco and what is the new business philosophy.
Rebranding
The rebranding process meant defining the brand ideology, changing the visual identity and repositioning the brand, to support the business in becoming the leader in producing concrete precast elements.
Brand Communication
The brand communication is built around the elephant, which becomes a spokesperson for Somaco. The graphic language is human and strong at the same time, being simple, massive and serious. As part of the rebranding, we designed internal and external communication materials to prepare the launch event of the new brand
Sales kit
When designing the sales kit, the product portfolio was restructured in 3 categories: AAC, halls and infrastructure. The design of materials is in line with the new identity and aims at showing the products and their use.
Online branding
We designed the website and the newsletter in line with the new visual identity. The bilingual website was a challenge because there was a lot of information to process. We also created an area with restricted access, only for Somaco clients.
