Prose&Cons is a book publisher focusing on art&design. Praising the long-lasting nature of print, we aim for a neat, minimalistic look while still highlighting the main focuses of it: letters and words.
The main logo features two typefaces, each represents the iconic san and san-serif, hence creating a natural contrast, paying homage to the legacy of print and still reflecting the brand in a more modern light. The symbol consists of ampersand and parentheses, not only stands for the image of pages itself but also enhancing vision of connecting everything through the capability of books.
This is a non-commercial project. Every material use is for illustration purpose only.
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