Live Adobe MAX – The Creativity Conference
Learn from the best in the creative industry.
Watch now
  • Add to Collection
  • About

    About

    Logo and visual identity for South African cycle retail specialists Cycle Lab. Drawing from vintage cycling tour posters and referencing contempo… Read More
    Logo and visual identity for South African cycle retail specialists Cycle Lab. Drawing from vintage cycling tour posters and referencing contemporary mountain and road bike culture, we created an identity where the line would lead the way. Whether smooth and curved, or hard and rigid, every line told the story of a personal ride. The logotype furthers this concept, drawing from aesthetic traditions of both mountain and road cycling. Read Less
    Published:
Studio: CLRS&Co.
Creative Director: Marcii Goosen
Art Directors: Franco Fernandes, Dale Lawrence and Bruce Mackay
Illustrator: Bruce Mackay
Year: 2013