River mall is one of the favorite places of Kyiv citizens and tourists.
Vlada Agency worked with River mall as a creative agency. These original boards are our vision for Black Friday days.
Idea
Shadows always haunt us, as well as desires. You can run away from them, but you still won't succeed. So we say that it's enough to restrain yourself, with 70% discount you can afford everything in River Mall
Slogan
Don’t keep your desires in the shadows. Allow yourself everything with 70% discount on Shadow Friday!
Process
We organized a photoshoot with props taken from the River mall’s shops. The female image consisted of women's clothing, handbags, hairdryer, electronic devices. The male image was done in a similar way. The new things are our desires, the shadows of people - their embodiment.
