I was approached by NOA Brands to design and direct this spot for their new sustainable mannequin "Re-Flex", the only catch was a quick turnaround. I knew from the start I wanted this to feel more like a short film in a 'world' than a traditional spot and started channelling 80s and 90's anime for the backgrounds and mixed in some Futurism for good measure.
I enlisted the help of Amy and Josh to handle the cel who elevated everything to a new level, injecting character and personality into the designs I hadn't thought possible.
Client: NOA Brands
Directed by Glenn Thomas
Design by Glenn Thomas
Cel Animation by Amy Charlick, Josh Trotter
Cel Colour by Amy Charlick, Glenn Thomas
2d Animation by Glenn Thomas
Sound Design & Mix by Jeff Moberg
A few shots changed at the last minute after VO recording but this got us pretty close.
Here’s an early look at the colourscript. A few things shifted - mostly green grass, but pretty close to the end product.