Alloy+
Company & Mission
Task: Take a found object from your current location and design an appropriate package for it. I designated my hydro flask for the challenge, and then proceeded to lose it the next day.
Alloy+ is a fictitious brand that specializes in the production of high-quality designer goods, mainly travel-ware. Their mission is to combat excessive waste caused by products that conventional wisdom tells us should be durable, but are not. Alloy+ also resists superfluous technological add-ons – intricate parts serve to undermine the durability and minimalism of their products.
Simple.
High-end.
Long-lasting.
Alloy+
Brand & Visual Language
The design of the Alloy+ hydro flask is a call back to the fundamental, durable, and reliable – an embodiment of the same alluring simplicity and strength that the ores and minerals of earth symbolize.
A minimalistic, utilitarian package design represents the essence of the product and brand.
Thanks. :^)
