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Prudential Indonesia Campaign | Jalani Sepenuh Hati

A product commercial video
Presenting Prudential Indonesia : Jalani Sepenuh Hati
As 2020 comes, so does the new campaign for the brand. This year, the idea is how to make people realise to do something wholeheartedly.

Some people want to do this, but they don't go extra-mile. Some people want to do that, but they often skip the process and wait until the dream is just buried somewhere without never have been achieved.

The video shows people's habit, especially when they want to live healthier, but they rarely make it better. By that, this half and half video comes with a comedy and pinch of irony.
Client: Prudential Indonesia
Agency: Narrada Communication
Production House: Rettowasabi
Director: Adnan Putradjani
Prudential Indonesia Campaign | Jalani Sepenuh Hati
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Prudential Indonesia Campaign | Jalani Sepenuh Hati

Creative Director: Dhany Virdian Creative Group Head: Ferry Ickhwano Sr. Art Director: Steffanus Ismardhian Copy Writer: Maria Qibtiah

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