Web site UI/UX
Needs: The Marco Polo Institute, a non-profit organization that connects American study-abroad programs with Italian institutions in the hospitality trades, needed a polished academic Web site with a dash of Italian brio.
Solution: First, I tailored the site structure to the needs of its three main audiences: university administrators, graduate students, and undergraduate students. Next, I focused on visual cues. To reassure administrators, I gave the site a conventional page grid (like most American university sites) and interspersed testimonials throughout the site's pages. To appeal to students, I balanced this with offset, oversized photographs of Italy and a color scheme as bright as a Mediterranean noon.