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    The Marco Polo Institute, a non-profit organization that connects American study-abroad programs with Italian institutions in the hospitality tra… Read More
    The Marco Polo Institute, a non-profit organization that connects American study-abroad programs with Italian institutions in the hospitality trades, needed a polished academic Web site with a dash of Italian brio. Read Less
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Marco Polo Institute
Web site UI/UX
Areas:  Visual UI Design, UX Design, Programming

Needs:  The Marco Polo Institute, a non-profit organization that connects American study-abroad programs with Italian institutions in the hospitality trades, needed a polished academic Web site with a dash of Italian brio.

Solution:  First, I tailored the site structure to the needs of its three main audiences:  university administrators, graduate students, and undergraduate students. Next, I focused on visual cues. To reassure administrators, I gave the site a conventional page grid (like most American university sites) and interspersed testimonials throughout the site's pages. To appeal to students, I balanced this with offset, oversized photographs of Italy and a color scheme as bright as a Mediterranean noon.
Home is a castle:  The home page is dominated by photos that visually lead to links for program information and news.
Editing type:  I designed a simple layout with a stylesheet of striking fonts and background colors for ease of editing.
Something to talk about:  On pages without images, eye-grabbing black boxes contain student testimonials.