Luegopago | Marketplace

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You won’t ever empty your shopping cart again!

Luegopago is the first buy now pay later marketplace in Colombia. They offer this method without any fees or charges.

Moving forward into the story, they reached out to us last year to redesign the brand’s identity. We started with the proper research in which we had the valuable participation of Felipe Agudelo and Diana Lunareja, trend and marketing experts.

The most important outcome of that first phase, the strategy phase, was that the target of Luegopago were mainly centennials and millennials based in Colombia. Therefore, we considered their financial priorities, their digital knowledge and their social media affinity. We also identified the aesthetics and expressions they felt attracted to.

We took the previous facts into account and that’s why the new brand identity bursts into life through bold colors, animated graphics and stickers, cool photos and even a custom made audio.

The wordmark, made of a lower case and bold typography, was thought out to look very friendly and youthful. The brandmark itself was inspired by the peace sign emoji, a gesture of friendship and trust as well. Last but not least, we designed a bunch of animated stickers and created a custom like-whistle audio to be used as the sound of the brand and also for the app notification because it showed the upbeat attitude of the target and the brand.

Made by invade.