Add to Collection
About

About

2010 - KTR Silver (Design) Brand identity & communication guideline for an exclusive hotel in Poznań, Poland. Blow Up Hall is an interactive wo… Read More
2010 - KTR Silver (Design) Brand identity & communication guideline for an exclusive hotel in Poznań, Poland. Blow Up Hall is an interactive work of art refering to a 5-star Hotel with 22 luxurious rooms, a Bar and a Restaurant. It offers a combination of luxury, high tech, the finest design and personal artistic experimentation. Its guests not only experience, but also participate in its creation. The name of the complex was inspired by the British-Italian cult art film Blow up, directed by Michelangelo Antonioni. It is also the name of an electronic project which Blow Up Hall was designed - Blow Up Commission by Rafael Lozano - Hemmer, an artist, whose works were formerly displayed at the Venice Bienale and at The Tate Modern Gallery in London. Blow Up Hall, created and founded by Grażyna Kulczyk, is a part of an umbrella brand called Idea 50 50. The Idea 50 50 constitute the philosophical foundation of all Grażyna Kulczyk's ventures. Art is the core element of any enterprise, supplemented by individual features. The proportion are always 50% art and 50% complementary elements. Inside Blow Up Hall, the art is supplemented by pleasure. Cooperation with Łukasz Owdziej. Read Less
Published:
2010 - KTR Silver (Design)

Brand identity & communication guideline for an exclusive hotel in Poznań, Poland.

Blow Up Hall is an interactive work of art refering to a 5-star Hotel with 22 luxurious rooms, a Bar and a Restaurant. It offers a combination of luxury, high tech, the finest design and personal artistic experimentation. Its guests not only experience, but also participate in its creation.

The name of the complex was inspired by the British-Italian cult art film Blow up, directed by Michelangelo Antonioni. It is also the name of an electronic project which Blow Up Hall was designed - Blow Up Commission by Rafael Lozano - Hemmer, an artist, whose works were formerly displayed at the Venice Bienale and at The Tate Modern Gallery in London.

Blow Up Hall, created and founded by Grażyna Kulczyk, is a part of an umbrella brand called Idea 50 50. The Idea 50 50 constitute the philosophical foundation of all Grażyna Kulczyk's ventures. Art is the core element of any enterprise, supplemented by individual features. The proportion are always 50% art and 50% complementary elements. Inside Blow Up Hall, the art is supplemented by pleasure.

Cooperation with Łukasz Owdziej.