Moon About. 2012
This was the third tee that I designed, produced, promoted and sold by myself on 2012.
Before the tee came out, the first strategy I put online was not about how unique the tee pattern is, but about increasing the awareness of the concept softly - to extend the knowledge of moon and the phrase 'moon about' to the public:
Moon [muːn]
v. moon about
gloomy, or dazed
be idle in a listless or dreamy way
After completed my BA study, I faced a dilemma that to take a further study abroad or start working.
The term 'moon about' was expressing my feelings at that moment,
and so do all graduates in their gap year I guess.
Then my friend Safara and I came up the idea of making a mini video for the concept Moon About, and we put it on website as a preheat.
I released the Moon About pattern, emphasizing the features of tee's color and the improvement of materials.
I made mockups to give my potential audiences a idea about the sizes.
Now you can get this design with more colors : Grey | Navy | Black on Teepublic
