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    Developed concept for the 2009 Toys"R"Us Halloween campaign.
    Published:
Developed concept for the 2009 Toys"R"Us Halloween campaign. The bold look juxtaposed fun and quirky copy with iconic Halloween characters. I art directed the illustration style to complement the typography treatment. A simple, striking color palette reflected the tone of the design and helped minimize printing costs. The campaign won a bronze award at the Retail Advertising & Marketing Association's 2010 Racie Awards.
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