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    DDB Mexico and The Maestros contacted us to work in the new Volkswagen campaign. We create five commercial under the slogan "Think Blue" , which … Read More
    DDB Mexico and The Maestros contacted us to work in the new Volkswagen campaign. We create five commercial under the slogan "Think Blue" , which invites protect the environment on a day to day basis. We especially focus on the ecological characteristics of the new Volkswagen models such as low power consumption, the start and stop function and its kilometers performance per liter. The campaign is in line with the values ​​of the brand: innovative , valuable and responsible. We gave life to a city and its surroundings made ​​completely of paper where VW cars move freely and interact with various characters especially created to highlight the characteristics of each car. Blue is the chosen color for the campaign, as established in the car industry as an eco- friendly color, along with the white maintained the characteristics of the campaign. We are very happy that we went awarded by Creative Circle of Mexico in the audiovisual area with the Gold for the Golf model and Silver for Tiguan. This is the first part of the work. They are the first three commercial of the entire campaign. We'll update the post soon with the two remaining spots. Read Less
    Published:
Volkwagen - Think Blue Campaign - Mexico
 
DDB Mexico and The Maestros contacted us to work in the new Volkswagen campaign. We create five commercial under the slogan "Think Blue" , which invites protect the environment on a day to day basis. We especially focus on the ecological characteristics of the new Volkswagen models such as low power consumption, the start and stop function and its kilometers performance per liter.

The campaign is in line with the values ​​of the brand: innovative , valuable and responsible.
We gave life to a city and its surroundings made ​​completely of paper where VW cars move freely and interact with various characters especially created to highlight the characteristics of each car. Blue is the chosen color for the campaign, as established in the car industry as an eco- friendly color, along with the white maintained the characteristics of the campaign.

We are very happy that we went awarded by Creative Circle of Mexico in the audiovisual area with the Gold for the Golf model and Silver for Tiguan.

This is the first part of the work. They are the first three commercial of the entire campaign. We'll update the post soon with the two remaining spots.

Live action Intro and Outro: Provided by DDB Mexico and The Maestros
Music: "Would not it be nice" The Beach Boys cover by Kayla Williams, used only for this reel with no commercials purpose.
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DDB Mexico y The Maestros nos contactaron para trabajar en la nueva campaña de Volkswagen. Creamos cinco comerciales bajo el lema "Think Blue", que invita a proteger el medio ambiente en el día a día. Hicimos especialmente foco en las características ecológicas de los nuevos modelos Volkswagen como por ejemplo, su bajo consumo, la función start stop y su rendimiento kilómetros por litro. 
La campaña está en linea con los valores de la marca: Innovadora, valiosa y responsable.

Le dimos vida a una ciudad y a sus alrededores realizados completamente de papel donde los autos de VW transitan libremente e interactuan con varios personajes creados especialmente para destacar las características de cada auto. El color elegido y definido para la campaña es el azul, color establecido en el mercado automotor como sinónimo de eco-amigable y que junto al blanco conforman la paleta y mantienen perfectamente las características de la campaña.

Estamos muy contentos ya que fuimos galardonados por el Círculo Creativos de México en el área audiovisual con el Oro para el comercial del modelo Golf y Plata por el correspondiente al modelo Tiguan.

Esta es la primera parte del trabajo. Son los primeros tres comerciales de toda la campaña. Muy pronto publicaremos los últimos dos comerciales para completar el quinteto.

Intro: Proveída por DDB Mexico y The Maestros
Música: "Wouldn't it be nice" The Beach Boys, cover de Kayla Williams, utilizado solamente para este reel y sin propósitos comerciales. - See more at: http://www.plenty.tv/work_detail.php?codigo=69#sthash.zsmRgiim.dpuf
Process
Credits:
 
Directed by:
The Maestros & Plenty

Art Director: 
Pablo Alfieri

Animation Director: 
Mariano Farias

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Storyboard:
Mariano Farias & Yésica Pogorzelsky

2D Design: 
Ganz Toll, Pablo Alfieri & Elda Broglio

Character Design:
Elda Broglio & Claudio Iriarte

3D Modeling:
Way Point, Juan Martín Miyagi, Agustin Schilling & German Merlo

Layout 3D:
Jorge Martaras, Agustín Schilling & Germán Merlo

Mel Script:
Agustín Schilling & Jorge Mantaras

Lead TD:
Agustín Schilling

3D Animation:
German Merlo, Jorge Mantaras & Way Point

3D Rigging & Skinning:
Agustín Schilling & Jorge Mantaras

FX:
Agustín Schilling

3D Shading, Lighting & Rendering: 
Agostina Carrera, Agustin Schilling & Way Point

Montage and Edition:
Mariano Farias

Postproduction: 
Matias Mastrogiano & Pablo Alfieri

Special Thanks: Jules Guerin (pitch process) & Carolina Carballo (print campaign)

Production: 
Valeria Gigli

Year:
2013
Client:
VolksWagen

Production Company:
The Maestros

Director: 
Rodrigo Valdés

Post Producer: 
Jorge Valdés

Executive Producer: 
Carlos Gonzalez
Agency:
DDB México

Creative:
Benjamin Pedrero

Producer:
Marcelo Genel