ArArAt cognac by Yerevan Brandy Factory is the legend itself, embodies Armenia, its cultural and historical heritage, a mandatory attribute of life for many generations. And today, ArArAtis one of the most famous and popular Armenian brands in Armenia and around the world. ArArAtkeeps the traditions of cognac production since 1887.
To develop a tasting set for ArArAt cognac (Pernod Ricard) within the framework of the promotion conception.
Five boxes contain five objects; each of them refers to one of senses. «Vision» is a candle. Apply a match to it and put it behind the glass, and you’ll be able to enjoy a deep amber color of the cognac. «Smell» is a unique perfume «Ambroisie ArArAt» based on floral and nut hues has been created specifically for ArArAtby a famous French perfumer Bertrand Duchaufour (he cooperated with such houses as Christian Dior, Givenchy, Christian Lacroix). «Hearing» is a small CD-disk. Djivan Gasparyan, a living legend of the world music, has recorded several tracks with famous musicians specifically for the project. «Taste» is pastille, nuts and bits of orange in dark chocolate (depending on the sort of the cognac) enable to conceive a rich gustatory scale of ArArAt cognacs. «Touch» is an exclusive accessory, bracelet «ArArAt: touch the legend» has been created for the project by a famous Russian designer Alena Akhmadulina. The set is used for tasting, at exhibitions and other events where ArArAt cognacs are represented.