QFase Podcast

THE PODCAST THAT WILL TAKE GAMER CULTURE TO ANOTHER LEVEL!

QFase is a podcast presented by Mariana Nery and Nicolle Merhy (Cherrygumms), which features two weekly episodes interviewing big names and incredible people to talk about games and careers from a plural perspective, tell the news about esports, play games and much more!

For both Mari and Cherry, and for the team involved, the project is not just a phase, it is THE phase and WHAT A PHASE! Quirks aside. This project marks new beginnings, beginnings, victories, achievements and many achievements on different levels.

His debut took place on February 25th with the participation of Nobru, one of the talents of 3C Gaming.

The program will be on the air every Tuesday and Thursday with incredible guests to talk about everything that involves the universe of games. Watch it live, starting at 8 pm on the Youtube channel and Twitch.

* "QFase" is an abbreviation for "Que Fase" (What Phase, in English).

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VISUAL IDENTITY

To materialize and give shape to all the ideas, this project required a super team in charge of building both the brand (branding, strategy, design, graphic pieces, audiovisual materials, photography, soundtrack, among others) and the construction of the scenario in which the program is broadcast.

Through the design method involving research, briefings, moodboard and exchange of ideas, we align all the points that would be essential to reach the ideal result.

The entire project, from its conceptualization to the development of the brand's graphic package and its developments, were designed to externalize the entire personality of Mari and Cherry, their purpose and commitment to the gamer ecosystem and culture under a very broad and comprehensive view.

We developed the brand's visual identity, highlighting all the points we would like to offer a unique experience to everyone who was in contact with the program, whether talents or sponsors. In addition, we develop the media kit, graphic assets for different uses, posting patterns, among others.

two sides in one design

The brand not only carries the personality of the presenters, but also highlights and expresses different points that we find in the strategy and conceptualization stage.

Through the union of contrast of shapes and colors, we sought to create an identity that involved aspects of both presenters, even with the duality of personalities that are clear through the look they adopt in different media of expression.

"QUE FASE" AS "QFASE"

The letter “Q” was used as an abbreviation of the word “que” (what). In Portuguese (BR), the abbreviation commonly used to make communication more agile, it is understood with just one letter/sign without the need to write "que".

Using the word by its abbreviation also brings differentiation and incorporates aspects with the public and the brand universe. Another point that must be taken into account is the pejorative use of the term “what a phase!” to talk about a bad or unpleasant period, something we would like to avoid.

"Q" AS A MODULAR ELEMENT

The icons inside the "Q" shape, in addition to different expressions of shapes, shadows and colors Creating a logo that's going through changes of any episode or any other concept.

The “Q” symbol was designed to be a modular element. This key element of the brand will have several variations and the possibility of changes according to each factor, some of them are:

01. Changes in color and shade, as needed to adapt to the layout;
02. As for the icons positioned inside, according to the need to adapt to the theme and guest of the episode;
03. And as for its shape, according to the integration with other elements of the layout.

BRAND ASSETS

In addition to the brand's past and present, we must think about the future! Having a broad vision, observing from different angles, considering possibilities and different paths that can be followed.

We don't limit ourselves to obvious options and always seek to explore more. Thus, we are creating a visual universe with applications that enrich the brand's communication. With that in mind, we seek to ensure that the project will take time and beyond, allowing the brand to grow and its vision to expand.

We created a series of assets for using the brand in the online and offline universe, defining several points of application in the brand manual and supporting the creations with the graphic package. Here are some of the main creations:

SCENOGRAPHY

As well as the purpose of the visual identity design, we want to represent the brand, but now in a fiscal space. We would like to incorporate the personal aspects of our two presenters and explore the universe of games and "talk show".

We went through some creation steps, 3D tests and meetings with Mari and Cherry to reach the ideal result.

We designed a scenography with two main concepts: a talk show with common aspects of the gamer ecosystem, also using pop culture concepts. We used colors, textures, objects and different materials to give us the contrasts we wanted.