Afro Beat sensation, Gabriel Williams, also known as El Plano required branding, art and web for his upcoming single Amala Meji.
He needed to intepret the mood and message of the song which preaches against the divide and wide gap between the poor and the rich.
In-order to capture that mood, we visited a slum within Lagos,Nigeria as the Location for the shoot.
Creative Direction: Daniel Emeka
Photography: Timmy Davies
Art/Web: Daniel Emeka
Elplano's style of music is not widely commercial so we did not depend on radios for massive airplay. So we designed a simple radio site, that would promote his current signle and every other song he has in his library.