Our last participation in Young Cannes Lions Belarus
Client: UNFPA
Topic: I know who I am
Task
It is necessary to create the icon (symbol) for unconventional promotion of the campaign that captures gender stereotypes’ free environment for young adolescents and encourages young people to build relationships with no prejudice and make choices responsibly and unbiasedly. The design should deliver the message that an open-minded person free of gender stereotypes and toxic social norms on roles of men and women in the society, will live a fuller life expanding opportunities, living new experiences and understanding their priorities.
Idea
When you know who you really are, it's hard to impose stereotypes. You know your talents, your aspirations, you know yourself. It's important to ask yourself questions:
It is necessary to create the icon (symbol) for unconventional promotion of the campaign that captures gender stereotypes’ free environment for young adolescents and encourages young people to build relationships with no prejudice and make choices responsibly and unbiasedly. The design should deliver the message that an open-minded person free of gender stereotypes and toxic social norms on roles of men and women in the society, will live a fuller life expanding opportunities, living new experiences and understanding their priorities.
Idea
When you know who you really are, it's hard to impose stereotypes. You know your talents, your aspirations, you know yourself. It's important to ask yourself questions:
"Who am I?", "What do I feel?", "Where do I go?". The idea is to create a community that motivates teenagers to develop critical thinking, think about social problems.
Usage
We created a logo for the networking platform. A community that helps teens share feelings, communicate, identify themselves. Our promotion channels: VR game (gamification), masks for social media and posters that can be transformed into other media.
