Tights Department is an online hosiery store specializing in Italian hosiery and American shapewear. Katie Mac created their visual identity mainly for use on their e-commerce site. This included a logo, wordmark, illustrations, colour scheme, UX design, product swatches, social media graphics, email newsletters etc.
In October 2014 Tights Department opened a pop-up shop for 3 months in Dublin where Katie Mac applied the visual identity to their retail unit. She designed the shop layout and decor reflecting the brand's identity. Elements included outdoor signage (light box and window stickers), carrier bags, business cards/flyers, price tags, christmas decorations etc.
Tights Department has since re-opened in a more perminant location in June 2014 where Katie Mac is also involved in the design, layout, merchandising and window displays.