Crescent Moon Florals is a Florist Studio based in the US which specialises in weddings and events and offers twice monthly New and Full moon phase arrangements inspired by an intuitively selected crystal and it correlated metaphysical properties. The studio offers garden style floral designs incorporating dried and fresh florals.
While creating the brand identity for Crescent Moon Florals, I wanted the brand to have a whimsical, dynamic and intuitive vibe. The Moon is definitely the face of the brand and I wanted the logo to literally represent the brand name hence I used a crescent moon with flowers on it. The colours are soft and muted to represent the softness of flowers and the calmness of the night. The brand colours are dynamic yet whimsical and give the brand an overall luxurious and minimal look.
