The Brief
Client: WonJin Beauty Medical Group
Copywriting: Nhi Le
Deliverables: PR Content Planning & Detail for Launching Campaign of the company on online news - Kenh14, Afamily, Eva.
Year: November 2017
Approach: The core target consumer of the Brand is Gen Y, especially teenage girl. They tend to interest in events and tips that are relevant with them, written in a direct, smart and fun tone and mood. Hence, all of the articles are planned in different angle that can touch the consumers' mind and heart to trigger consumer going to the WonJin Launching Show.
The Execution
Angle 1: Motivated by credential name from Korea
Angle 2: Benefits to join the events
Angle 3: Key hook by celebrity (Issac)
